Field of Screens

Burke, Monte
November 2006
Forbes Asia;11/27/2006, Vol. 2 Issue 20, p66
The article describes a technology to be debuted at the National Football League field in the U.S. using a process of tufting fiber optic blades of plastic grass. The technology will be launched by Sportexe. Stadium owners would welcome the technology as well, as it would help them get more use out of the field. A field can display a huge U.S. flag during the national anthem. At halftime a sponsor such as Budweiser could cover the field with its logo.


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