Field of Screens
- EarthLink Sprint drafted by NFL. // Telephony;09/07/98, Vol. 235 Issue 10, p42
Focuses on the selection of EarthLink Sprint to be the official Internet access provider of the National Football League (NFL). EarthLink's plan to put the logos of the NFL and its 32 teams on a novel Internet browser.
- Sponsorship scores a touchdown. Snyder, Eric // Inside Tucson Business;04/12/99, Vol. 9 Issue 3, p4
Comments on proposals to launch sports sponsorship of football players of the National Football League in Arizona. Plans to tattoo corporate logos on players; Player reaction to the proposed sponsorship scheme.
- Super Bowl group tells businesses to put on game faces. McNulty, Ian // New Orleans CityBusiness (1994 to 2008);9/10/2001, Vol. 22 Issue 11
Focuses on the plans of state officials and sports organizers on the upcoming National Football League championship game (NFL) in New Orleans, Louisiana. Marketing plans of companies sponsoring NFL; Health awareness programs of Tenet Gulf State Health systems in accordance with the NFL; Unified...
- Staples tries teamwork with local NFL clubs. Rosner, Hillary // Brandweek;9/11/95, Vol. 36 Issue 34, p12
Reports that Staples Office Supply Superstores is increasing its commitment to sponsorships of National Football League (NFL) teams in fall 1995. Establishment of individual promotions with Cincinnati Bengals, Arizona Cardinals, San Diego Chargers and Washington Redskins.
- Nike Apparel Offer: Can NFL Dare to Refuse? Lefton, Terry // Brandweek;05/08/2000, Vol. 41 Issue 19, p20
Presents news briefs about sports sponsorships and marketing in the United States (US) as of May 8, 2000. Nike's proposal to enter an apparel licensing business with the National Football League; Product endorsements of some of the 1999 Women's World Cup US soccer team members; Resignation of...
- NFL prods partners into kicking off season with fresh creative. McCarthy, Michael; McDermott, John // Advertising Age;9/2/2013, Vol. 84 Issue 30, p6
The article examines television advertising to be presented during the broadcasts of the first week's schedule of games of the National Football League (NFL), focusing on how companies which are corporate sponsors of the NFL including Anheuser-Busch In Bev, Procter & Gamble and Campbell Soup...
- We are (not) the world. Brockington, Langdon // MediaWeek;03/23/98, Vol. 8 Issue 12, p14
Focuses on the television-rights deals taken by the National Football League (NFL) in Europe as part of its effort to expand internationally. SAT. 1, a German network, as the major television partner of NFL; Joint venture of the NFL and Fox Sports; Information on the two-year sponsorship deal...
- Sponsorship Touchdowns. // Promo;May2002, Vol. 15 Issue 6, p15
Reports on the sports sponsorship deals of the National Football League (NFL) in the U.S. as of May 2002. Value of the NFL deal with Coors Brewing Co.; Reactions to an agreement of the NFL with PepsiCo Inc.; Terms of a deal with Coors Brewing.
- BEER BRAND SHOWS TEAM COLORS. // Food & Beverage Packaging;Oct2013, Vol. 77 Issue 8, p14
The article discusses the beer Bud Light's sponsorship of the National Football League (NFL), examining elements of their campaign including the creation of cans with team-specific colors, packaging which shows Super Bowl imagery, and television (TV) elements.