Giving Points

Zhao, Michael
November 2006
Forbes Asia;11/27/2006, Vol. 2 Issue 20, p26
The article focuses on the services being offered by China Jifen which manages loyalty programs and employee-recognition awards. On the company's Web site, a range of redeemables is available, from online game cards to backpacks to mini-loudspeakers. The biggest challenge for the company is that companies with large customer bases are very wary of opening access to their proprietary databases.


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