TITLE

Child's Play No More

AUTHOR(S)
Flannery, Russell
PUB. DATE
November 2006
SOURCE
Forbes Asia;11/27/2006, Vol. 2 Issue 20, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the viability of the Wahaha beverage company of Zong Qinghou in China amidst an intensifying competition. The name of the business that evolved, Wahaha, sounds like an infant's laugh and the company targeted its bottled water and flavored drinks at picky children and their parents. Wahaha has plants scattered across 28 Chinese provinces and is consistently ranked as one of Chinas largest private businesses.
ACCESSION #
23288854

 

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