Kicking it up A NICHE

Major, Meg
November 2006
Progressive Grocer;11/1/2006, Vol. 85 Issue 16, p42
Trade Publication
The article reports on the performance of the fresh food business. Retail executives said the market for specialty and organic meats is poised for strong growth in the future, especially if grocers arm their departments with educational materials and their meat clerks with knowledge. Larry Cizek, the National Pork Board's director of culinary and niche market development, has shed new light on how niche pork can help aggressive retailers elevate both meat department sales and their brand images.


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