Micro management

Diamond, David
November 2006
Progressive Grocer;11/1/2006, Vol. 85 Issue 16, p34
Trade Publication
The article discusses why private label makes a list of projects that represent the initiatives which the CEO thinks will elevate the chain to the next level. First, store-brand margins are higher than branded product margins, often by 100 percent, so building up private label can help fortify the anemic overall store margin. Second, private label becomes the store's exclusive brand. Private label provides a chain with proprietary, distinct merchandise that cannot be directly copied by competitive supermarkets.


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