November 2006
Progressive Grocer;11/1/2006, Vol. 85 Issue 16, p22
Trade Publication
The article offers news briefs on retailer activities in the realm of private label enhancements. Food Lion has introduced a new line of private-brand potato chips that, in response to customer feedback, contains no trans fat or preservatives. The new potato chips are thinner, making them crispier and lighter, fulfilling a key customer desire. As consumers demand for organic product grows, Target and SuperTarget stores are loading up on new private label organics.


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