TITLE

Paying the price

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
November 2006
SOURCE
Progressive Grocer;11/1/2006, Vol. 85 Issue 16, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the recent trend toward high-quality and premium offerings of private labels. According to a study conducted by the Hartman Group, when asked if overall store-brand quality had improved in the past two years, 20 percent of those surveyed indicated that private label has improved significantly. Thirty-five percent of consumers say store brands were perceived to have improved slightly. Thirty-sic percent of consumers argue that private label quality has remained about the same.
ACCESSION #
23286345

 

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