Lowenstein, Joanna
April 1999
Folio: The Magazine for Magazine Management;4/15/99, Vol. 28 Issue 5, p30
Trade Publication
The article features Michael Loeb, co-founder of NewSub Services. Loeb formed the company with Jay Walker, a direct-marketing veteran, in 1991 and started testing its continuous service by asking customers to order magazines with their credit cards. In 1999, its sales increased and the company became one of the competitors of major stampsheets agencies. Robert Miller, president of the Miller Publishing Group, stated that NewSub plays a key role in the magazine industry.


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