TITLE

MICHAEL LOEB

AUTHOR(S)
Lowenstein, Joanna
PUB. DATE
April 1999
SOURCE
Folio: The Magazine for Magazine Management;4/15/99, Vol. 28 Issue 5, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features Michael Loeb, co-founder of NewSub Services. Loeb formed the company with Jay Walker, a direct-marketing veteran, in 1991 and started testing its continuous service by asking customers to order magazines with their credit cards. In 1999, its sales increased and the company became one of the competitors of major stampsheets agencies. Robert Miller, president of the Miller Publishing Group, stated that NewSub plays a key role in the magazine industry.
ACCESSION #
23271454

 

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