Marketing on the Net: The Challenge Is Structural

Love, Barbara
April 1999
Folio: The Magazine for Magazine Management;4/15/99, Vol. 28 Issue 5, p9
Trade Publication
The article focuses on Internet marketing and its relation to the magazine publishing industry. Magazine publishers noted the benefits of such marketing to their subscription growth. Direct marketers that advertise subscriptions or offer online customer service argue that they are not given much attention in Web decision-making. "Men's Health" periodical general manager Ed Fones suggests that publishers should allow direct marketers to perform administrative functions regarding the Web site.


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