TITLE

Marketing on the Net: The Challenge Is Structural

AUTHOR(S)
Love, Barbara
PUB. DATE
April 1999
SOURCE
Folio: The Magazine for Magazine Management;4/15/99, Vol. 28 Issue 5, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Internet marketing and its relation to the magazine publishing industry. Magazine publishers noted the benefits of such marketing to their subscription growth. Direct marketers that advertise subscriptions or offer online customer service argue that they are not given much attention in Web decision-making. "Men's Health" periodical general manager Ed Fones suggests that publishers should allow direct marketers to perform administrative functions regarding the Web site.
ACCESSION #
23271436

 

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