RFID Technology Is Revolutionary: Who Should Be Involved in this Game of Tag?

Taghaboni-Dutta, Fataneh; Velthouse, Betty
November 2006
Academy of Management Perspectives;Nov2006, Vol. 20 Issue 4, p65
Academic Journal
Radio Frequency Identification (RFID) technology represents an exciting innovation that has a great potential upside and some significant downsides as well. With its ability to track signals and store data, RFID is helping manufacturers to revolutionize supply chain management, retailers to reduce long lines in stores, and hospitals to track patients and patient files. But consumer privacy advocates are increasingly concerned by what they see as the encroachment of "big brother." This concern, we believe, has the potential to slow or even derail future RFID applications. In order to avoid this outcome, we suggest that RFID technology has the dual responsibility to both effect efficiency and to protect privacy. In this paper we review the current trends in RFID technology, look at how manufacturers and governments are addressing consumer privacy concerns, and end with a recommendation that an alliance be created that includes manufacturers, retailers, government representatives (both as users and as protectors), ethicists, academicians, and industry leaders/executives to develop acceptable and implementable guidelines for the industry.


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