Technological Performance

Kerrigan, Andy
November 2006
SGB;Nov2006, Vol. 39 Issue 11, p24
Trade Publication
The article looks at how the sporting goods market is beginning to fuse fashion and function in golf gear. According to the article, one of the hottest commodities in equipment is the hybrid golf club. The article discusses the marketing for Nike Golf's Juice golf ball, the market's move away from all cotton apparel and towards fabrics that have performance attributes, and golf shoes.


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