TITLE

Technological Performance

AUTHOR(S)
Kerrigan, Andy
PUB. DATE
November 2006
SOURCE
SGB;Nov2006, Vol. 39 Issue 11, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at how the sporting goods market is beginning to fuse fashion and function in golf gear. According to the article, one of the hottest commodities in equipment is the hybrid golf club. The article discusses the marketing for Nike Golf's Juice golf ball, the market's move away from all cotton apparel and towards fabrics that have performance attributes, and golf shoes.
ACCESSION #
23270107

 

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