Interactive Gaming

Griffin, Cara
November 2006
SGB;Nov2006, Vol. 39 Issue 11, p21
Trade Publication
The article looks at interactive gaming. The article states that sports leagues are not only seeing perennially strong sales of licensed video games, but in some cases they are creating new fans via the games. According to the article, for an under the radar league such as Major League Soccer video game marketing is crucial. Photographs of different games, such as Fifa Soccer and NBA Live are presented.


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