TITLE

Interactive Gaming

AUTHOR(S)
Griffin, Cara
PUB. DATE
November 2006
SOURCE
SGB;Nov2006, Vol. 39 Issue 11, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at interactive gaming. The article states that sports leagues are not only seeing perennially strong sales of licensed video games, but in some cases they are creating new fans via the games. According to the article, for an under the radar league such as Major League Soccer video game marketing is crucial. Photographs of different games, such as Fifa Soccer and NBA Live are presented.
ACCESSION #
23270105

 

Related Articles

  • Wanna be a baller? S. F. // Sporting News;10/13/2006, Vol. 230 Issue 41, p7 

    This article provides a review of basketball video games, including "NBA Live 07" and "NBA 2K7." The article reviews the control systems, graphics, and playing ability of each game.

  • Everyone and Their Mother's a Gamer. Harz, Elizabeth // Brandweek;7/12/2010, Vol. 51 Issue 27, p18 

    The author discusses the aspects of the evolution of gaming. She mentions that gaming used to be relegated to a niche audience of men under 25 who played for hours in their bedrooms. The console games introduced are reportedly more complex and are totally immersive experiences. The author also...

  • Nick adds Gas to sports deals. Dempsey, John // Variety;05/24/99, Vol. 375 Issue 2, p35 

    Reports on the deals signed by Nickelodeon with the National Basketball Association, Major League Baseball and Major League Soccer to obtain sports programming for the cable television network and its Nickelodeon Gas unit. Terms of the agreements.

  • Hitting the Goal. MCPHERSON, DOUG // Response;Jan2016, Vol. 24 Issue 4, p28 

    The article discusses the strategies of marketing professionals by enhancing their spectator sports advertising campaigns to drive profitable ticket and merchandise sales. It cites the invigorated ticket sales for Major League Soccer (MLS) in the U.S. that passed the selling average for the...

  • It's no longer just a video game; it's a user experience. Bulik, Beth Snyder // Advertising Age;9/7/2009, Vol. 80 Issue 29, p6 

    The article focuses on the video games industry. Technological innovations that allow popular games to be available through a wide variety of platforms such as cellular telephones, or application software which allows consumers to upgrade games have made the industry market itself more as a...

  • Soccer kicks back. Burgi, Michael // MediaWeek;4/29/96, Vol. 6 Issue 18, p40 

    Reports on the launching of the Major League Soccer circuit. Comments of executive vice president, Randy Bernstein; Number of games to be carried on ESPN and ESPN2.

  • Bandi introduces MLS Figures.  // Playthings;June97, Vol. 95 Issue 6, p70 

    Introduces the figures and collectibles, and a replica of a player of each of the ten inaugural Major League Soccer teams. What were the action figures sculpted by; Views on the posing figure change; Inclusion of the collectibles.

  • Soccer league woos marketers. Jensen, Jeff // Advertising Age;7/4/1994, Vol. 65 Issue 28, p36 

    Reports on marketers' reluctance to support the concept of a new United States soccer league. Firms which rejected ownership stakes and sponsorships in Major League Soccer; What advertisers want; Alan Rothenberg as MLS commissioner; Other concerns of potential league sponsors.

  • STORIES TO WATCH THIS WEEK.  // Crain's New York Business;12/3/2012, Vol. 28 Issue 49, p0002 

    The article offers information on various events in New York City from December 3 to 6, 2012 including the hearing of the city council on parking glut in Brooklyn, presentation of the stadium plans of the Major League Soccer, and the revival of Clifford Odets' Golden Boy on Broadway.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics