Staying a Step Ahead

Walzer, Emily
November 2006
SGB;Nov2006, Vol. 39 Issue 11, p18
Trade Publication
The article looks at how the company Aetrex Worldwide continues to update and expand its reach in the footcare market. According to the article, a contemporary business model allows Aetrex to provide differentiated products to dealers and customization options to consumers. The company also provides customers with accessible, hands-on data for finding personalized footwear products. The article discusses the iSTEP program, Aetrex's partnership with CuPron, and the women's casual line Essence.


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