TITLE

Staying a Step Ahead

AUTHOR(S)
Walzer, Emily
PUB. DATE
November 2006
SOURCE
SGB;Nov2006, Vol. 39 Issue 11, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at how the company Aetrex Worldwide continues to update and expand its reach in the footcare market. According to the article, a contemporary business model allows Aetrex to provide differentiated products to dealers and customization options to consumers. The company also provides customers with accessible, hands-on data for finding personalized footwear products. The article discusses the iSTEP program, Aetrex's partnership with CuPron, and the women's casual line Essence.
ACCESSION #
23270102

 

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