TITLE

New Frontier

AUTHOR(S)
Griffin, Cara
PUB. DATE
November 2006
SOURCE
SGB;Nov2006, Vol. 39 Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the licensed products landscape. According to the article, key trends impacting the team sports licensing industry include the consolidation of licenses into a smaller group of key companies and the return of fan-driven sales. The article discusses the acquisition of Reebok by Adidas, Reebok's licensed goods for the National Football League, the National Basketball Association's and Major League Baseball's licensed sales, and sales of performance licensed apparel. INSET: BACK FROM THE COLD.
ACCESSION #
23270099

 

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