New Frontier

Griffin, Cara
November 2006
SGB;Nov2006, Vol. 39 Issue 11, p12
Trade Publication
The article looks at the licensed products landscape. According to the article, key trends impacting the team sports licensing industry include the consolidation of licenses into a smaller group of key companies and the return of fan-driven sales. The article discusses the acquisition of Reebok by Adidas, Reebok's licensed goods for the National Football League, the National Basketball Association's and Major League Baseball's licensed sales, and sales of performance licensed apparel. INSET: BACK FROM THE COLD.


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