TITLE

PUMA LAUNCHES MODULAR RETAIL CONCEPT

AUTHOR(S)
Leand, Judy
PUB. DATE
November 2006
SOURCE
SGB;Nov2006, Vol. 39 Issue 11, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at how the opening of Puma's new concept store in New York City's Union Square. According to the article, the store demonstrates a flexible, modular design concept that will be evident in all of the company's new stores going forward. The Union Square emporium, inspired by a ship container, features fixtures that are mounted on walls, laid on the floor and suspend from the ceiling. Comments from Antonio Bertone, Puma's global director of brand management, are presented.
ACCESSION #
23270097

 

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