TITLE

Chicago store goes for 2

AUTHOR(S)
Engel, Clint
PUB. DATE
November 2006
SOURCE
Furniture/Today;11/27/2006, Vol. 31 Issue 12, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Chicago based World Furniture Mall and its promotional strategies. The furniture mall's owner Randy Gongoin gave away furniture worth$300,000 free, when Chicago Bears recorded their first shutout in five years. The owner of the mall, claimed that the attention he got from the first promotion was tremendous and he is expecting a higher volume this time.
ACCESSION #
23263353

 

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