Chicago store goes for 2

Engel, Clint
November 2006
Furniture/Today;11/27/2006, Vol. 31 Issue 12, p2
Trade Publication
The article reports on Chicago based World Furniture Mall and its promotional strategies. The furniture mall's owner Randy Gongoin gave away furniture worth$300,000 free, when Chicago Bears recorded their first shutout in five years. The owner of the mall, claimed that the attention he got from the first promotion was tremendous and he is expecting a higher volume this time.


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