TITLE

Tempur-Pedic's success spawns new competition

AUTHOR(S)
Thomas, Larry
PUB. DATE
November 2006
SOURCE
Furniture/Today;11/27/2006 Supplement, Vol. 31, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Tempu-Pedic after the huge market success of its visco elastic foam mattress, and the launch of similar competing products in the market. The article also provided a birds eye-view of companies market position and turnover. Thomas Bryant , CEO of the company stated that company will spend heavily on brand building campaigns and two third of that amount will be spent on TV advertisement.
ACCESSION #
23262906

 

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