Tempur-Pedic's success spawns new competition

Thomas, Larry
November 2006
Furniture/Today;11/27/2006 Supplement, Vol. 31, p27
Trade Publication
The article reports on Tempu-Pedic after the huge market success of its visco elastic foam mattress, and the launch of similar competing products in the market. The article also provided a birds eye-view of companies market position and turnover. Thomas Bryant , CEO of the company stated that company will spend heavily on brand building campaigns and two third of that amount will be spent on TV advertisement.


Related Articles

  • Tempur-Pedic's success spawns new competition. Thomas, Larry // Furniture/Today;5/29/2006, Vol. 30 Issue 37, p37 

    The article discusses the business success of bedding manufacturer Tempur-Pedic. According to company president and chief executive Thomas Bryant, the success of the company's viscoelastic foam mattress has spawned numerous competing products. Bryant said the company has to rely on the strong...

  • Visco upstarts make gains. Perry, David // Furniture/Today;10/31/2005, Vol. 30 Issue 8, p18 

    Focuses on the stiff competition between viscoelastic foam bedding companies in the U.S. Strategies adopted by each companies to meet the sophisticated taste of consumers; Identification of Tempur-Pedic Inc. as the dominant player in the bedding category; Features of the new visco-elastic...

  • Vibrant visco on ascent as competition heats up. Perry, David // Furniture/Today;7/12/2004, Vol. 28 Issue 44, p83 

    Focuses on the visco-elastic foam market in the beddings industry. Tempur-Pedic's ability to maintain its momentum; Growth in the category; Observation that competitors of Tempur-Pedic are not putting as much marketing effort for visco beds as they are for their conventional lines.

  • OriginalBed hitting stores this month. Perry, David // Furniture/Today;9/5/2005, Vol. 30 Issue 1, p18 

    Focuses on the launch of The OriginalBed, a visco-elastic bedding manufactured by Tempur-Pedic International Inc., in Kentucky. Key qualities of the product; Price range; Reaction of furniture retailers to the product;

  • Retailers have mixed views on key visco bedding issues. Perry, David // Furniture/Today;9/12/2005, Vol. 30 Issue 2, p28 

    Focuses on the views of retailers on key viscoelastic bedding issues in the U.S. Reaction of leading retailers on the introduction of a new lower-priced bed from Tempur-Pedic International Inc.; Comment on the public relations strategy employed by the company; Expansion of Tempur-Pedic's market...

  • Coming to terms with visco-elastic foam. Perry, David // Furniture/Today;7/12/2004, Vol. 28 Issue 44, p34 

    Explains the nature of the visco-elastic foam used in the beds and pillows produced by Tempur-Pedic. Billions of spherical, open cells, which sense a sleeper's body temperature and weight and then shift and reorganize their position to conform to the exact body shape; Ability to become softer in...

  • Ergo: Tempur-Pedic sparked visco boom. Perry, David // Furniture/Today;9/5/2005, Vol. 30 Issue 1, p18 

    Focuses on the addition of visco mattresses, manufactured by Tempur-Pedic International Inc., to the product lines offered by California-based furniture retailer Ergo Customized Comfort. Benefits of visco bedding; Remarks from Ergo's marketing director Michael Nermon about the qualities of...

  • Ergo: Tempur-Pedic sparked visco boom. Perry, David // Furniture/Today;11/28/2005 Bedding Yearbook, Vol. 30, p34 

    This article focuses on the claim by bedding retailer Ergo Customized Comfort that mattress producer Tempur-Pedic International Inc. pioneered the visco-elastic bedding boom in the U.S. Michael Nermon, Ergo's marketing director, says that Tempur-Pedic is one of its best-selling product lines....

  • Visco-elastic foam still the rage in bedding. Perry, David // Furniture/Today;4/11/2005, Vol. 29 Issue 31, p206 

    Reports on the use of visco-elastic foam in the bedding industry as expected at the furniture show in High Point, North Carolina in April 2005. Sealy's introduction of its Posturepedic TrueForm, a visco-core product; Tempur-Pedic's introduction of visco beds; Use of visco foam to cushion bedding...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics