TITLE

Selling sleep to women brings success to Gabys

AUTHOR(S)
Thomas, Larry
PUB. DATE
November 2006
SOURCE
Furniture/Today;11/27/2006 Supplement, Vol. 31, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Sleep America, a 33-store mattress specialty chain operating from Arizona. Len Gaby and Debbie Gaby said the two elements of business plan that turned out be critical in their success are the emotional approach of selling sleep not mattress and sell sleep to women. The store focusses on consumer's satisfaction and comfort and are specially designed to please the senses of women.
ACCESSION #
23262905

 

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