Mattress shops small; Chinese want 'em very firm ... and fast

Perry, David
November 2006
Furniture/Today;11/27/2006 Supplement, Vol. 31, p14
Trade Publication
The article reports that stores catering for bedding needs in China often have separate stores for different brands, unlike the US, where retailers sell multiple brands in one store. The major bedding producer Xilinmen operates three mattress stores on a single floor with each store dedicated to separate Xilinmen brand. It is stated that Chinesebeds are hard, and do not suit the preference of Americans. Price details of various brands are provided.


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