TITLE

Licensology: Trademark Searches

AUTHOR(S)
Engelmann, Mark; Greenbaum, E. David
PUB. DATE
November 2006
SOURCE
License!;Nov2006, Vol. 9 Issue 10, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the assessment of trademark's strengths and risks for companies considering licensing agreements. The trademark search allows licensees to evaluate the value and issues of the mark. A knock-out search can be used to find direct hits for related goods while a full search covers federal registrations and state trademark registers, business name uses and on the Internet.
ACCESSION #
23223065

 

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