Licensology: Trademark Searches

Engelmann, Mark; Greenbaum, E. David
November 2006
License!;Nov2006, Vol. 9 Issue 10, p78
Trade Publication
The article reports on the assessment of trademark's strengths and risks for companies considering licensing agreements. The trademark search allows licensees to evaluate the value and issues of the mark. A knock-out search can be used to find direct hits for related goods while a full search covers federal registrations and state trademark registers, business name uses and on the Internet.


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