TITLE

Get educated: What reps can learn from CME professionals

AUTHOR(S)
Chin, Jane Y.
PUB. DATE
October 2006
SOURCE
Pharmaceutical Representative;Oct2006, Vol. 36 Issue 10, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the lessons that sales representatives can learn from CME professionals. Physician behavior is driving the pharmaceutical market tactics, and sales representatives are often assigned with changing physician behavior. A CME program is most effective when it is covering not just the participants' perceived needs but also need that the participants may not have expected.
ACCESSION #
23222437

 

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