Artistic Embrace

Griffin, Cara
September 2006
SGB;Sep2006, Vol. 39 Issue 9, p18
Trade Publication
The article looks at the growing collaboration between the sporting goods industry and artists. According to Jared Eberhardt, consumers have become more style-conscious and they seek products that are not only technically advanced, but also stylish enough to meet their individual fashion needs. Comments from Greg Dacyshyn, VP and Creative Director at Burton Snowboards, Eladio Correa, Brand Marketing Manager at Etnies, and Dominick Volini, PR and Events Manager at Gravis, are presented.


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