TITLE

Artistic Embrace

AUTHOR(S)
Griffin, Cara
PUB. DATE
September 2006
SOURCE
SGB;Sep2006, Vol. 39 Issue 9, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the growing collaboration between the sporting goods industry and artists. According to Jared Eberhardt, consumers have become more style-conscious and they seek products that are not only technically advanced, but also stylish enough to meet their individual fashion needs. Comments from Greg Dacyshyn, VP and Creative Director at Burton Snowboards, Eladio Correa, Brand Marketing Manager at Etnies, and Dominick Volini, PR and Events Manager at Gravis, are presented.
ACCESSION #
23221064

 

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