Under Armour Is Surprise Winner In Second Quarter Footwear Battle

Powell, Matt
September 2006
SGB;Sep2006, Vol. 39 Issue 9, p15
Trade Publication
The article looks at how Under Armour is the surprise winner in the 2006 second quarter footwear sales. The article present several charts, including two pie charts comparing the 2006 versus 2005 market share in football cleats for Nike, Under Amour, Adidas, and Reebox. Other charts show the sales trends by category, by gender, and by channel.


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