Joining the Rush

Ryan, Thomas J.
September 2006
SGB;Sep2006, Vol. 39 Issue 9, p8
Trade Publication
The article looks at trends in the sporting goods industry. According to the article, Under Armour's successful launch of football cleats took many in the industry by surprise. The article discusses Under Armour's launch of baseball cleats, how the running category, led by Asics and Brooks, continues to be strong, how Crocs are a leading player in the slide and flip flop sandal category, and how cotton apparel continues to be replaced by technical fabrics.


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