'Pirates' in live TV competition ad

November 2006
Marketing (00253650);11/15/2006, p6
Trade Publication
The article presents information related to a live competition advertisement to be launched by Buena Vista Home Entertainment Inc. The advertisement will be aired in the first advertisement break of the television program "The X Factor." The opportunity to win a trip to the Caribbean will be provided to viewers who respond to the competition. The announcement of the competition winner will take place in another ad break.


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