TITLE

Coca-Cola plans web-video drive

PUB. DATE
November 2006
SOURCE
Marketing (00253650);11/15/2006, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Coca-Cola Co.'s promotional Youtube video featured on Google Video website. The video shows that the liquid in a diet coke bottle explodes after dropping Mentos mints into it. The video has become immensely popular. An online competition is also being launched by Coca-Cola that invites consumers to submit creative videos.
ACCESSION #
23213087

 

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