TITLE

Reduce draw without sacrificing sale

AUTHOR(S)
Blatt, Jeffrey A.
PUB. DATE
January 2000
SOURCE
Folio: The Magazine for Magazine Management;2000 Source Book, Vol. 29, p127
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article suggests ways to enhance magazine circulation. Time Distribution Services addressed the problem of lost sale by sale lift to improve efficiency. Once a publisher lifts sale, they are empowered with choices. Aside from cutting price and creating strong covers, a sale lift can be made possible by doing a better job of deciding how many copies to send to each wholesaler and retailer. Publishers can also figure out new methods of distributing copies to wholesalers.
ACCESSION #
23203381

 

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