Reduce draw without sacrificing sale

Blatt, Jeffrey A.
January 2000
Folio: The Magazine for Magazine Management;2000 Source Book, Vol. 29, p127
Trade Publication
The article suggests ways to enhance magazine circulation. Time Distribution Services addressed the problem of lost sale by sale lift to improve efficiency. Once a publisher lifts sale, they are empowered with choices. Aside from cutting price and creating strong covers, a sale lift can be made possible by doing a better job of deciding how many copies to send to each wholesaler and retailer. Publishers can also figure out new methods of distributing copies to wholesalers.


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