TITLE

Selling the system

PUB. DATE
October 2006
SOURCE
Trailer / Body Builders;Oct2006, Vol. 47 Issue 12, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategy employed by Drive Products in Canada. The automotive parts business operated across Vancouver to the Maritimes. It allows consumers to buy individual piece of products while positioning itself as technical experts that design complex designing systems consisting hydraulic, electronic and mechanical parts.
ACCESSION #
23201422

 

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