TITLE

News Corp. Commits to Mobile

AUTHOR(S)
Marek, Sue
PUB. DATE
October 2006
SOURCE
Wireless Week;10/15/2006, Vol. 12 Issue 21, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers the views by some News Corp. executives on mobile entertainment content. CEO and President Peter Chermin noted that the entertainment business thrives on developing unnecessary products and is not about must-have commodities. He points out that the mobile entertainment sector is worth approximately $30 billion per year. Lucy Hood, News senior vice president, believes that the company needs to have more and better marketing for the mobile content that it offers.
ACCESSION #
23193134

 

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