TITLE

Sky's answer to channel hopping causes a furore

AUTHOR(S)
Reid, Alasdair
PUB. DATE
September 1999
SOURCE
Campaign;09/10/99, Issue 36, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Great Britain-based television network Sky Sports' revision of its policy for advertisement breaks during the broadcast of the `Gillette Soccer Saturday' television program. Network's showing of game results during advertisement breaks; Advertisers' reactions to the network's policy.
ACCESSION #
2319292

 

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