TITLE

Creatives take more control as P&G puts emotion over function

AUTHOR(S)
Campbell, Lisa
PUB. DATE
September 1999
SOURCE
Campaign;09/10/99, Issue 36, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Procter and Gamble's revision of its advertising policy. Emphasis on emotion over function; Advertising campaign created by Leo Burnett for the company's Secret deodorant brand.
ACCESSION #
2319254

 

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