Disney Launches Ad Campaign

Jaccarino, Mike
September 2006
Travel Agent;9/25/2006, Vol. 327 Issue 1, p12
Trade Publication
The article reports on the advertising campaign launched by Walt Disney Corp. starting from September 27 to October 2006 in the U.S. Executive vice president Randy Garfield of Worldwide Sales and Travel Operations said that the campaign will begin on September 27, 2006 on primetime shows. The company will spend a total of $250 million in advertising the "Year of Million Dreams." Activities done by the company together with the marketing materials seen in the campaign are offered.


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