Design 'key' to Ford recovery plan

Glover, Maurice
October 2006
Automotive Engineer;Oct2006, Vol. 31 Issue 9, p4
Trade Publication
The article reports on the Way Forward recovery plan implemented by designers and the management at Ford Motors Co. in the U.S. Automotive design has been the key priority of the company's revised initiative aimed at retrieving massive losses in its North American operations. According to Richard Parry-Jones, chief technical officer and vice president for product development, new technology will play a crucial role in creating a more efficient industrial structure for the company.


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