A Fall-Off in Adoption Sales Pulls Down K-12 Results in September

November 2006
Educational Marketer;11/20/2006, Vol. 37 Issue 33, p3
Trade Publication
The article reports on the sale of basal textbook in all grades in the U.S. The textbook sales in adoption states were down 8.3% to $1.49 billion in the last year. In addition, supplemental sales in adoption states in 2006 declined 18.7% in September 2006 and 10% for the 2006 nine-month period compared to 2005 sales. Total basal and supplemental sales in all states declined 26% from $518.1 million in September 2005 to $383.3 million during the month.


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