Style Guides Show Staying Power in College Store Sales

November 2006
Educational Marketer;11/20/2006, Vol. 37 Issue 33, p2
Trade Publication
The article reports on college students' book buying preferences in the U.S. Sales information on new and used textbooks in a five-year period from 1,856 college bookstores in the country shows that most student prefer style over substance. The top bestselling titles in terms of total units sold, shows interesting results in style guides, trade books and textbooks.


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