TITLE

Style Guides Show Staying Power in College Store Sales

PUB. DATE
November 2006
SOURCE
Educational Marketer;11/20/2006, Vol. 37 Issue 33, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on college students' book buying preferences in the U.S. Sales information on new and used textbooks in a five-year period from 1,856 college bookstores in the country shows that most student prefer style over substance. The top bestselling titles in terms of total units sold, shows interesting results in style guides, trade books and textbooks.
ACCESSION #
23185900

 

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