Penguin Group: Same Growth, Different Quarter
- Penguin's 2007 Performance to Be Reverse Of '06 Backlist Strategy. // Book Publishing Report;Mar2007, Vol. 32 Issue 3, p5
The article reports that Penguin Group USA Inc. has appeared on a course to emphasize frontlist titles in 2007 after the blacklist books took center stage for the publisher in 2006 in the U.S. London, England-based Pearson PLC, the parent of the trade publisher, in its release of preliminary...
- Talking books. Gebbels, Tim // Contemporary Review;Nov95, Vol. 267 Issue 1558, p242
Presents information on publishing in the 1990s. Highlights Penguin Books and its audiobook publishing operation; Comments from publishing manager Jan Paterson.
- Alpha Books Moving to Penguin. // Publishers Weekly;9/2/2002, Vol. 249 Issue 35, p10
Reports on the transition of Alpha Books from Pearson Technology Group to Penguin Putnam, as of September 2002. Target date for the completion of the transition.
- All Units Contribute To Record 2008 At Penguin USA. Milliot, Jim // Publishers Weekly;3/9/2009, Vol. 256 Issue 10, p4
This article focuses on the record-breaking performance of Penguins USA in 2008. 13 of its imprints reached the number one slot in the "New York Times" bestsellers list. According to Chief Executive Officer (CEO) David Shanks, the gains posted by the firm were throughout its different divisions...
- Untitled. // Design Week;3/13/2003, Vol. 18 Issue 11, p6
Reports on design firm Equals' creation of the 2003 brochure and marketing materials for children's book publisher Puffin Corp. Use of the concept of 'Puffin Rock' as basis for the design work; Description of the brochure cover.
- Penguin follows HarperCollins' Lead, Launches Speakers Bureau. // Book Publishing Report;6/26/2006, Vol. 31 Issue 24, p4
The article reports on the decision of Penguin Group USA Inc. to launch its Penguin Speakers Bureau in the U.S. Jacqueline Fischetti will serve as director of the Penguin Speakers Bureau. Fischetti has said that books will be sold at most of the speaking engagements. The traditional books...
- ALAN GREENSPAN. // Entertainment Weekly;3/24/2006, Issue 869, p72
Reports that former U.S. Federal Reserve chairman Alan Greenspan is collecting a reported $8.5 million for his memoir, which Penguin Press plans to publish in 2007.
- Puffin's TV spot is unlikely to begin a new publishing trend. White, Jeremy // Campaign (UK);4/13/2001, Issue 15, p24
Describes the television advertising of book publisher Puffin. Implications for book industry; Influence of budget on use of television advertising to improve sales of a publisher; Advantages and disadvantages of television campaigns.
- What Becomes a Classic Most? Nelson, Sara // Publishers Weekly;8/8/2005, Vol. 252 Issue 31, p15
Comments on the plans of Penguin Group for a paperback imprint called Essential Editions which will be released in the U.S. in September 2005. Books included in the Essential Editions; Criticisms on the paperback imprint; Price of the books.