Purnell, Freya
November 2006
B&T Weekly;11/6/2006, Vol. 56 Issue 2588, p19
Trade Publication
The article reports that while e-mail marketing in Australia suffers from an image problem, companies who are attuned to its power are taking advantage of one-to-one customer communications. Shane Crombie, interactive director for Carat Australia, explains that when a response metric involved, then e-mail is the most effective. INSETS: Getting real responses;A temptation for female foodies.


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