TITLE

It's in the Water

AUTHOR(S)
Burrows, Kate
PUB. DATE
September 2006
SOURCE
Food & Drink;Sep/Oct2006, Vol. 5 Issue 5, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article tells the story behind the success of Pizzeria Venti, Italy's first franchised pizzeria serving only slices of the pie. Pizzeria Venti's franchise director, Joe Gallina, shared that the company went through many testing phases before developing the right flavor and texture. After perfecting its recipe, the company discovered that the only way for it to continue creating authentic Italian pizza is for it to keep using northern Italian water.
ACCESSION #
23140912

 

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