It's in the Water

Burrows, Kate
September 2006
Food & Drink;Sep/Oct2006, Vol. 5 Issue 5, p24
The article tells the story behind the success of Pizzeria Venti, Italy's first franchised pizzeria serving only slices of the pie. Pizzeria Venti's franchise director, Joe Gallina, shared that the company went through many testing phases before developing the right flavor and texture. After perfecting its recipe, the company discovered that the only way for it to continue creating authentic Italian pizza is for it to keep using northern Italian water.


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