Universal McCann integrates 'the next thing' into media mix

Albanese, Lorelei
October 2006
Caribbean Business;10/26/2006, Vol. 34 Issue 42, p59
The article reports that Universal McCann, the media-buying sister of advertising agency McCann Erickson, has introduced its Vision 2.0 as the solution to sort out the superabundance of media choices and a tool to avoid getting buried in the avalanche of messages sent by consumer. The product wraps up communications planning tools and innovative technologies in a package to bring the consumer closer to the brand.


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