TITLE

Per! Hopes to Grow Rodale Books With Fewer Titles, Increased Focus

PUB. DATE
November 2006
SOURCE
Book Publishing Report;11/13/2006, Vol. 31 Issue 44, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the new strategy of Rodale Books which is to do more with fewer titles. Liz Perl, publisher of Rodale Books, expects to cut the number of published books to around 90 in 2007. Seventy percent of those titles are coming from its core categories, including health and wellness, diet and fitness, and sports and exercise.
ACCESSION #
23123943

 

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