Per! Hopes to Grow Rodale Books With Fewer Titles, Increased Focus
- BookCon Grows Up... and Moves On. Deahl, Rachel // Publishers Weekly;6/8/2015, Vol. 262 Issue 23, p4
The article reports on the success of the book exhibition BookCon that was held on May 30-31, 2015 in New York City and the expectations of several publishers for the BookCon 2016 that will be held in Chicago, Illinois. Liz Perl of Simon & Schuster stated that she expects the crowd in Chicago to...
- Rodale's 360 Degrees of Cooperation. Milliot, Jim // Publishers Weekly;7/28/2003, Vol. 250 Issue 30, p13
Provides information on the increase in book sales of Rodale publisher for the first half of 2003. Reason for the success of the book group; Overview of the promotional activities done by Rodale for the book 'The South Beach Diet'; Men's magazine brands offered by Rodale. INSET: Expanding the...
- Rodale Book Unit Grows Up. // Publishers Weekly;5/2/2005, Vol. 252 Issue 18, p8
Reports on the success of the trade group unit of Rodale. Revenue posted by the unit in 2004; Changes in the company's management team; Books published by the company.
- Rodale Refocuses on Original Mission. Deahl, Rachel // Publishers Weekly;6/21/2010, Vol. 257 Issue 24, p3
The article offers information on publisher Rodale which was founded by J. I. Rodale in 1930. It states that this family-run business aims to draw authors who share its goal of healthy living on a healthy planet. In 2008, the company laid off 10% of its employees and hired Karen Rinaldi to head...
- Rodale Magazines tones up its customer database. Rubach, Emma // Precision Marketing;1/11/2002, Vol. 14 Issue 15, p5
Reports that Rodale Magazines, publisher of the 'Men's Health' magazine, is planning too overhaul its database. Intention behind the move; Expectation from the database.
- Rodale launches imprint, new branding campaign. Reid, Calvin // Publishers Weekly;4/5/1999, Vol. 246 Issue 14, p17
Focuses on United States-based publisher Rodale Press' expansion of its trade book program. Response to a drop in revenues in 1998; Creation of an imprint called, Rodale Reach; Brand-awareness campaign; Number of books sold through its online bookstore in 1998.
- Rodale launches spirituality line. Garrett, Lynn // Publishers Weekly;9/23/1996, Vol. 243 Issue 39, p18
Reports on the trade imprint for spirituality called Daybreak Books launched by Rodale Books, subsidiary of Rodale Press Inc. Spring 1997, as time scheduled for three releases; Plan by the imprint to published 12 titles a year; The Daybreak imprint as a key element in Rodale's plans for...
- Rodale Shrinks Direct Book Unit, Cuts 148 Jobs. Milliot, Jim // Publishers Weekly;10/29/2001, Vol. 248 Issue 44, p10
Reports that Rodale Press is downsizing its direct-response book operation and is laying off staff as of October 2001. Reason for the moves; Decision of the company to change the mix of books it publishes; Details of its management changes; Implication of the reduction of Rodale's direct...
- Rodale Still Riding South Beach Sales; Plans More Health Brands. // Book Publishing Report;4/24/2006, Vol. 31 Issue 16, p1
The article reports that Rodale Press Inc. has planned to expand in the category of health and fitness books by making use of online subscription. This is evident from the company's move to extend Arthur Agatston's South Beach Diet books through the Internet with a subscription-based Web site....