Vw wants to hang on to Rolls name

Kurylko, Diana T.
September 1999
Automotive News;9/20/1999, Vol. 74 Issue 5838, p47
Trade Publication
Reports that the Volkswagen Group hopes to make a deal to keep the Rolls-Royce name even though BMW AG is poised to acquire it in 2003. Volkswagen's plan to introduce a Bugatti luxury sedan if BMW takes over the Rolls-Royce name as scheduled; Introduction of a luxury Rolls-Royce car built on a BMW platform; Comments from VW chairman Ferdinand Piech on the company's interest in the survival of Rolls-Royce.


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