TITLE

A lesson for Ford as factory store stumbles in Tulsa

PUB. DATE
September 1999
SOURCE
Automotive News;9/20/1999, Vol. 74 Issue 5838, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the need for Ford Motor Co. to take more time to figure out dealership consolidation. Ford's underestimation of the task of combining its dealerships in Tulsa, Oklahoma; Maintenance of a strong role for entrepreneurial dealers; Praise for DaimlerChrysler's Five Star dealership program.
ACCESSION #
2312198

 

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