TITLE

D/C ads wave Five Star dealer flag

AUTHOR(S)
Guilforfd, Dave
PUB. DATE
September 1999
SOURCE
Automotive News;9/20/1999, Vol. 74 Issue 5838, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the national advertising campaign to be launched by DaimlerChrysler on September 26, 1999 for its Five Star dealer-quality program. Aim of convincing consumers of upgraded dealerships for Chrysler, Dodge, Jeep and Plymouth; Pressure on dealers who have not yet met Five Star certification standards; Strategy of making dealers more customer-friendly; Television commercials created by FCB Worldwide.
ACCESSION #
2312191

 

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