D/C ads wave Five Star dealer flag

Guilforfd, Dave
September 1999
Automotive News;9/20/1999, Vol. 74 Issue 5838, p6
Trade Publication
Reports on the national advertising campaign to be launched by DaimlerChrysler on September 26, 1999 for its Five Star dealer-quality program. Aim of convincing consumers of upgraded dealerships for Chrysler, Dodge, Jeep and Plymouth; Pressure on dealers who have not yet met Five Star certification standards; Strategy of making dealers more customer-friendly; Television commercials created by FCB Worldwide.


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