TITLE

Chevy's tag: 'We'll be there'

AUTHOR(S)
Halliday, Jean
PUB. DATE
September 1999
SOURCE
Automotive News;9/20/1999, Vol. 74 Issue 5838, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign of Chevrolet using the tag line `We'll Be There.' Creation of the campaign by Campbell-Ewald Advertising; Aim of being perceived as more youthful; Description of television commercials for the brand push; Amount to be spent by Chevrolet in media on the campaign; Comments from industry analysts on the campaign's positioning.
ACCESSION #
2312185

 

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