TITLE

Many iPod Owners Would Consider Microsoft's Zune, ABI Research Says

AUTHOR(S)
Mutschler, Ann Steffora
PUB. DATE
November 2006
SOURCE
Electronic News;11/6/2006, Vol. 52 Issue 45, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the result of a survey among teenagers and adults in the U.S. regarding MP3 players. The survey revealed that many MP3 player buyers--even owners of iPods--would be likely to choose Microsoft's Zune player according to a new survey conducted by market researchers at ABI Research. In the survey 1,725 teenage and adult U.S. residents were asked whether they planned to buy an MP3 player in the next 12 months and of those responding that they were likely to do that.
ACCESSION #
23121247

 

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