Up to the challenge

September 2006
ICIS Chemical Business;9/4/2006 Supplement, p4
Trade Publication
The article focuses on the business models of chemical company Kuraray. It reports that Kuraray's growth will come from its commitment to provide high quality, innovative products. Quality, originality and innovation are the themes underpinning the new Kuraray corporate vision and strategy. The company strategically invested in core businesses, making acquisitions to expand its vinyl acetate business and formed a New Business Development Division to create materials and products as next generation growth drivers. INSET: Quality key to strategy.


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