True North looks global with revamp of shops

Chura, Hillary; Wentz, Laurel
September 1999
Advertising Age;9/13/1999, Vol. 70 Issue 38, p74
Trade Publication
Reports on True North Communications' merger of its advertising agencies Bozell Worldwide and Foote, Cone and Belding to form FCB Worldwide. Details of the consolidation; Move as part of the company's efforts to create a global agency network.


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