TITLE

Customer service crucial to online buyers

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on NPD Online's survey of customers' online buying habits. Online buyers' emphasis on electronic commerce Web sites' customer service.
ACCESSION #
2311919

 

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