TITLE

Web punctures the idea that advertising works

AUTHOR(S)
Sharpe, Kathy
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Internet advertising as of September 13, 1999. Failure of mainstream advertising concepts when applied online; Advertising reach; Frequency; Comparison with television and print advertising.
ACCESSION #
2311893

 

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