TITLE

Advertising's trouble starts with its fixation on youth

AUTHOR(S)
Crain, Rance
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on advertising industry's focus on the youth as consumers. Advertisers' neglect of older consumers; Impact on network television broadcasting.
ACCESSION #
2311892

 

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